Link Building is still sadly the most important part of your Off-Site SEO. Even after the Penguin & Panda Updates Link Building process is still of same importance as it was before. The only changes which has happened are in the methods to build links. The quality of the link matters the most now not the number of links .
Link Building : What Is It?
I am starting with reference to beginners so if you what is link building you can skip this para. So my friends what actually is link building? What we actually do in link building? What are the effects of link building on our site? Link building is it right or wrong?What is quality link building? These all questions are going to be answered here in these post. So Let’s get started.
Link building is a process in which you or others create,build inbound links to a website or website pages to pass authority to it. Inbound links are more familiarly known as backlinks. This links shows google that your website is popular among others & its providing good info about the keyword. So then in return Google positions your website according to the link popularity it gets. In case you are a newbie and wondering what the hell is backlink or want a more detailed info on it here you go :
Their are 2 types of backlinks :
1. No-follow Backlinks
No follow is a no-follow tag added to the link which do not pass the page rank to webpage its linked to.
2. Do-follow Backlinks
The links which do not use the no-follow tag and thus pass their page rank to linked page.
Now the question might arise that which type of backlinks are more important ?
Obviously the do-follow links are more important than no-follow as search engine spiders will follow them but that doesn’t mean that you have to create only do-follow backlinks. You have to keep proper balance in between both of them to look natural. So being natural is more important while creating backlinks for your online success.
Link Creation : For Newbies
Basically link is classified in two parts
1. URL : Web-address of the site/page points to.
Ex : http://blogaspire.com
2. Anchor Text : The text which is visible and linked to the url
Ex: Link Building
Link Building Basics
You have to keep some basics in mind while building backlinks to your site. While building backlinks their is & always will be debate on Quality vs Quantity. Some bloggers prefer building quantity backlinks while some prefer building quality backlinks while link building.
All use their own experience and knowledge to build backlinks. But we cannot predict the future so my best advice to you all will be to build good quality backlinks in quantity so no matter what panda,zebra or even a giraffe update happens you don’t get affected. So let us get familiar with quality backlinking. So here are some factors which determine the quality of your backlink :
- Age of the Website : Quicker Indexation of Link
- Page Rank of website/webpage : Higher the PR the more Link Juice you will get.
- Its relevancy : Topic must be relevant to the content of the url you are linking to.
- Variable yet Relevant Anchor Text : You should use various anchor text related to the topic
- No-follow/Do-follow : Already Explained
Ways To Create Backlinks
10 Ways To Build Backlinks :
- Guest Posting
- Forum Signatures
- Web 2.0 submissions
- Social Bookmarking
- Press Release
- Link Bait
- Directory Submissions
- Link Exchange
- Automatic Backlinks
1. Guest Posting
Due to the Panda Update Guest Posting has become the most important way to build quality backlinks. It is now the main force of your blog which will bring both traffic and link juice . But the main rule here is guest post on good quality and relevant blogs in your niche. So start guest posting now. I will recommend you to join My Blog Guest. Its an amazing forum where you can find & be a guest blogger.
2. Forum Signature
Forum Signatures is another great way to build one way backlinks to your site. Forums help you to develop your knowledge and help you in solving your difficulties. . Here are some benefits of forums :
- Variety of Knowledge : Forums have lots of variety of topics & variety of people posting. Every hour their is a new update in the forums. So you will get much more variety of ideas from people. Many forums guide you to earn your first penny .
- Forums will increase both your website traffic and website link popularity.
So my advice to all my readers is that be active at least in one forum which you feel is good. Here is a list of 144 do-follow forums by niche. External Source : List of Forums which allow dofollow signatures 2011Note: remember its quite difficult to get signatures in some reputed forums. So just don’t Sign Up for creating forum signatures it will be of no use until you really participate in the forum discussions .
3. Web 2.0
The panda update has benefited web 2.0 as use of article directories has decreased & focus is now shifted to web 2.0 websites for article submission.This websites provide lot of quality to link building campaign. Websites like wordpress.com ,squidoo & hubpages are few of my favorites. Here is a List of Best Web 2.0 Website according to their pagerank. Note :
4. Social Bookmarking
Social bookmarking roots have also increased & they are gaining much more importance. as stated Google social bookmarking as a factor in ranking of your website. With Google plus its now a crystal clear picture that social networking is taken into account. So tweets & plus one to your site will help you to reach more people & also strengthen your website ranking. So certainly increase your social activity.
Facebook : Create a facebook page for your blog. Share it with your friends and also add the facebook widget to your blog like we have done here. We are new blog and if you liked our blog please like us on facebook. We don’t want and have any fake likes so don’t be surprised if you find less number of fans.
Twitter : Twitter is another get place to promote your website & business. I use more of twitter than facebook. Follow the people from your niche and make more connections.
Stumble Upon : Stumble Upon is a great network to get more social traffic to your website. I have got 193 stumbles for our post on free stock images.
Google Plus : This is the biggest one of all as its owned by google. So in case if you haven’t created a Google plus account yet go get it done. Google have introduced the Plus One system to use the social votes to your website & posts and use them in ranking factors. The more the plus one vote the more will be your chances to to rank better in Google. I am present on Google Plus so don’t forget to add me to your circles. This are all new & important social factors which will help your website to rank better & to reach more audience.
Note : Social networking is a great way to get one way links to your website. It will also help you in getting some natural links i.e in creating link baits.
Commenting is one of the best & easiest way to create backlinks. If done properly you will certainly get benefited. You will find more friends & will see different ideas. Create a list of top blogs in your niche and add your opinions out their. Try to find CommentLuv & KeywordLuv enabled blogs. This commenting backlinks would be much more beneficial to your blog. It will also increase the traffic on your site. Create a list of top 10 blogs in your field. Try to comment on most of their post. Create Google Alerts for the main keywords in your niche.
6. Press releases
Though I haven’t myself used press releases but according to my info press releases also play a major role in getting more backlinks. Their are many blogs who use this press releases on their blogs,so you get more exposure than what you expect. Press releases are indexed by google under Google News henceforth you will see a better traffic to your website.
7. Link Baits
Link baits are not that easy to make. As it is completely in our visitors & friends hands to make the content go viral. The only thing on which you can work & create a link baiting campaign is by writing great content. Your content will speak for you. So always try to create better content. Try to share your experience & difficulties you have faced while solving any issues and how you tackled them. Use Google Trends to track popular topics and try to write articles covering this topics.
8. Directory Submission
Directory submission is anther great way to build your identity and backlinks. Their are two kind of directories.
- 1. Blog Directory
- 2. Rss Directory
9. Link Exchange
I recommend you not to join any link exchange networks as Google is de-indexing them and they may even penalize you for participating on them. So my advice is to build a group of friends in your niche and only link naturally to them if your post topic allows you to.
10. Automatic Backlinks
Their are various websites which build one way backlinks to your site. Some are providing this service for free and some are charging for it. You can upgrade to the premium versions anytime.
Free Websites To Build Backlinks :
Link Building is thus an important process as it helps you to rank in Google for any required keyword. Remember one thing that just building backlinks will not help you, you have create quality backlinks with a proper planning that too with a natural looking link profile. I don’t guarantee that after using this services you will get first page rankings but certainly they will help you in ranking better on Google, because getting ranked in top 5 takes a lot of work, especially early on. Right now Guest posting is working the best so focus more on it & diverse your link profile.
Related articles :
- Link Building – How To Be A Heavy Weight Champion (blogaspire.com)
- Link networks de-indexed – now what? (skyrocketseo.co.uk)
- Tips for effective link building to generate great backlinks for SEO (marketing.yell.com)
- Importance of Link Building (searchengineoptimizationchd.wordpress.com)